Lean Into It
Source: https://bryandavenport.me/category/leadership/ The Science of Lean Startups Traditional business models emphasize developing a range of products or services, conducting extensive testing and research in secrecy, then unveiling the finished product to consumers. While this method does work, it has limitations. By keeping developments a secret, businesses lose valuable feedback from prospective customers. Often a product will be developed and produced without market testing, and once it is released there is no interest in the product. A solution to this is the Lean Startup method, which focuses on limited products and frequent market testing for consumer feedback and opinions. This method is useful for both new businesses and established organizations developing new products for their customers. By identifying an “MVP” (Minimum Viable Product), which can be used for limited release to gain feedback, a business will a...